About the Author:
Leen Zevenbergen is a serial entrepreneur and has founded fifteen companies and led a great number of companies with thousands of employees. He gives lectures on leadership, entrepreneurship, and the importance of being an authentic leader, based on his experience. Keywords such as creativity, entrepreneurship, sparkling and inspiring are important to him. He has now turned his attentions to the importance of sustainability and creating value for all stakeholders. He believes it is essential to mobilize the passion in an organization to achieve sustainability.
Review:
“When companies want to become sustainable and it doesn’t come from the heart, any effort to build a social venture will fail and eventually die off.” (Ben Cohen, Founder)
“Great ideas, great objectives, they all bring nothing unless they are executed upon. Execution needs a lot of energy and day-to-day hard work. None of that is possible without Passion, argues Leen Zevenbergen. After reading I have to admit, he is right.” (Ben Verwaayen, CEO Alcatel-Lucent and President)
“Sustainability and creating value for all stakeholders is a core responsibility of every company. Sustainability is increasingly becoming a business driver. This book describes how to mobilize the passion in your organization to shape this.” (Feike Sijbesma, CEO)
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