Potential-ize: How Leaders Unlock Human Potential in the Age of AI - Hardcover

Bryant, Andrew

Hardcover

ISBN 10: 1907312927 ISBN 13: 9781907312922

Publisher: Wiley, 2026

Synopsis

"Andrew Bryant's work on self-leadership has been cited in over 150 research papers. In Potential-ize, he brilliantly expands this foundation to show how we can all achieve far more than we believe possible." ―Dr. Tanvi Gautam, multi-award winning global keynote speaker and author of Deep Collaboration


We are in a “Potential Crisis.”
Leaders are trapped in outdated approaches to human development because AI has fundamentally changed what skills matter.

In his groundbreaking new book, renowned self-leadership expert Andrew Bryant delivers a roadmap to understanding and unleashing human potential in an age of AI.

The book centers on a six-element IGNITE framework for systematic human development:

• INSPIRE: Find your spark and take control of your story
• GUIDE: Navigate with wisdom through mentorship and feedback
• NURTURE: Create conditions for growth through belief and belonging
• INTEGRATE: Combine human intelligence with AI capabilities
• TRANSFORM: Turn challenges into catalysts for development
• EVALUATE: Sustain and scale impact through continuous learning

Your potential multiplies when you unlock it in others. In an age of artificial intelligence, our greatest opportunity isn't competing with machines but amplifying what makes us uniquely human: our capacity for wisdom, compassion, creativity, and the ability to inspire others to excellence.

The book is rich with inspiring stories and interviews from businesspeople, Olympic athletes, thought leaders, and mentors that drive home the understanding of the concepts.

Key Insights

1. AI Amplifies Rather Than Replaces: The future belongs to human-AI collaboration, not competition
2. Potential is Process, Not Outcome: It's about continuous expansion of capabilities
3. Self-Leadership is the Foundation: You must lead yourself before leading others
4. Competence Before Passion: Build skills systematically; passion follows mastery
5. Adversity as the Catalyst: Challenges reveal and develop capabilities that comfort cannot
6. Culture Eats Strategy: Creating the right environment matters more than perfect plans
7. Belief and Belonging Drive Performance: People need to feel capable and connected
8. Leadership Evolution Required: Traditional command-and-control fails in AI age

Whether you're seeking to potentialize yourself or a team, company, or community, Potential-ize is an essential guide and toolkit.

About this title

About the Author

ANDREW BRYANT is a global authority on self-leadership, leadership development, and executive coaching. For over 25 years, he has spoken in 40 countries, coached senior leaders from companies such as Microsoft, SAP, and Singapore Airlines, and delivered transformational workshops around the world. His work is widely cited and has empowered thousands to take ownership of their growth and leadership effectiveness.

From the Back Cover

Praise for POTENTIAL-IZE

‘As someone who has built a tech unicorn while relocating 1,000 employees during wartime, I can tell you that external success without internal development is a house built on sand. This book shows you how to develop the inner drive to lead with clarity and courage in the AI age. The inner work changes everything.’
ARSEN TOMSKY, Founder and CEO, inDrive

‘AI can lift us from scarcity to abundance, but Potential-ize reminds us that technology should ride on humanity’s coattails―not the other way around.’
JOE WARD, Founder and CEO, Edge Video AI

‘A powerful and practical roadmap for thriving in an AI-driven world. Andrew Bryant shows us how to unlock the uniquely human potential that no algorithm can replicate.’
DORIE CLARK, Executive Education Faculty at Columbia Business School and Wall Street Journal bestselling author of The Long Game

‘The question too many are failing to ask in this frenetic race toward AI adoption, is: What are we also discovering about our own untapped potential to learn, grow and impact the present, along with shaping an unfamiliar future? In this enlightening and actionable book, Andrew Bryant shows readers how to leverage and embrace a growing slate of available tools to significantly grow our leadership potential and shape our corner of the world, rather than passively abdicating that role to AI or others. Not for the faint of heart, Bryant lays out the hard work necessary to reach our unrecognized potential, individually, organizationally, and culturally. This is an important book. Highly recommended.’
DAVID AVRIN, CSP, GSF, author of Ridiculously Easy to Do Business With and Why Customers Leave

‘Andrew Bryant’s work on self-leadership has been cited in over 150 research papers. In Potential-ize, he brilliantly expands this foundation to show how we can all achieve far more than we believe possible.’
DR. TANVI GAUTAM, Multi-Award Winning Global Keynote Speaker and author of Deep Collaboration

From the Inside Flap

In Potential-ize: How Leaders Unlock Human Potential in the Age of AI, internationally recognised self-leadership expert Andrew Bryant provides a practical and inspiring roadmap for transforming hidden talents into tangible results. Drawing on decades of experience coaching leaders at world-class organisations, Bryant explains why so many fall short of their capabilities and how to overcome the barriers that hold us back. With his proven frameworks, he shows readers how to ignite passion, strengthen resilience, and create the right environment for growth.

Through a blend of compelling research, inspiring interviews with athletes, executives, and thought leaders, and Bryant’s signature strategies, Potential-ize reveals how to assess strengths, set meaningful goals, and cultivate the mindset high achievers use to realise their goals. Each chapter offers actionable tools and reflective exercises designed to help readers develop psychological capital, embrace curiosity, and move from conceptualising ideas to fully potentializing them.

You’ll learn to develop self-love through self-talk and transform it into an unbreakable strategy for self-motivation. You’ll also discover how to create the perfect “Goldilocks Zone,” where you and the people you lead and work with can thrive.

Potential-ize is written specifically for ambitious professionals, leaders, and anyone eager to expand their personal and professional horizons. Whether you are striving to elevate your own performance, inspire a team, or foster excellence within your organisation, Potential-ize equips you with the insights and strategies you need to achieve lasting impact.

Edition details

• Publisher: Wiley
• Publication date: 2026
• Language: English
• ISBN 10: 1907312927
• ISBN 13: 9781907312922
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304