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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business - Softcover

Atkinson, Ian

 
9781907794148: Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business
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ISBN 10: 190779414X ISBN 13: 9781907794148
Publisher: LID Publishing, 2011
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The written word is making a comeback! For years we have been told the world is becoming more visual. That everyone has a shorter attention span. That a picture speaks a thousand words. But look at social media. Blogs. Tweets. Reader's comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engagingĻand irresistibly persuasive.

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From the Inside Flap:
Copy. Righter. is the 'go to' guide on contemporary, compelling copywriting - for junior copywriters, senior copywriters, marketers, advertisers, small business owners and big brand clients.It shows you how to write great copy in every print and digital medium. How to win hearts and minds. When to employ devious copy tricks to captivate your reader. And what we can learn from Aristotle, Deal Or No Deal and a fibbing gorilla.As well as copy craft, the book explores how to develop original, exciting concepts, how to minimise amends and the psychology of persuasion.And - with great copywriting in great demand - there's never been a better time to discover how to influence people using nothing more than the words on a page or screen.Copy. Righter. will show you how.
About the Author:
Ian Atkinson is the creative director of a large agency group in the United Kingdom. He has won a number of industry awards for his copywriting and creative work.

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  • PublisherLID Publishing
  • Publication date2011
  • ISBN 10 190779414X
  • ISBN 13 9781907794148
  • BindingPaperback
  • Edition number1
  • Number of pages224
  • Rating

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