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Synopsis
If you work in business, the chances are you have fallen under the poisonous spell of business jargon. Very few of us seem able to avoid reaching out, or touching base, or shifting paradigms, or thinking outside the box. No longer solely the province of management consultants, investors, and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this Dictionary of Business Bullshit, aptly described as the world's most comprehensive collection of the top 2,000 business terms that have infected us all. Stay sane in the face of business madness by having this dictionary by your side.
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About the Author
Kevin Duncan is a business advisor, marketing expert, and the author of several successful business books. He previously worked in the communications and advertising sector for twenty-five years.
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The dictionary of business bullshit the world's most comprehensive collection
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LID Publishing, London, 2012
ISBN 10: 1907794301
ISBN 13: 9781907794308
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