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Synopsis
Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a cold, unforgiving environment. But business isn't like this. Business is people. People who come together to achieve more than is possible individually. Achievement is easily measured through profit, but value is a much bigger concept. Beyond profit, businesses have the ability to make valuable contributions to society. A man in Denmark has turned his love and compassion for his deaf wife into a business that helps millions, as well as makes millions. A doctor has set up a new model hospital to provide affordable healthcare in India. Business provides countless examples of companies that have achieved greatness; companies for whom profit is necessary but not a sufficient condition for success. These stories and the business lessons (often immeasurable) they provide are brilliantly captured in this highly original book.
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About the Author
Jean-Batiste Danet is the CEO of Dragon Rouge, one of the world's leading design and innovation agencies.
Review
"Don't hate a business because it's beautiful. Strive to be more like it using the guidance you'll find in Business is Beautiful. This lovely book is filled with stories of companies that have been inspired by beauty of all kinds - aesthetic, scientific, ethical and more. This is a new look at the search for excellence that I think will resonate with many business leaders." --Daniel Pink, author of A Whole New Mind, Drive, and To Sell is Human
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- PublisherLID Publishing
- Publication date2013
- ISBN 10 190779431X
- ISBN 13 9781907794315
- BindingHardcover
- Number of pages224
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Business Is Beautiful : The Hard Art of Standing Apart
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Business is Beautiful: The Hard Art of Standing Apart
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ISBN 10: 190779431X
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