Items related to Only Connect: The Art of Corporate Storytelling
Synopsis
This book draws on the psychology, history, and of course the greatest works of storytelling, to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story and apply it across a range of communications, and he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best”establish the human connections upon which trust is built. This book explains how.
"synopsis" may belong to another edition of this title.
About the Author
Robert Mighall is a former Oxford Fellow in English literature turned brand consultant. He has worked with leading companies to create compelling stories about their brands. He was also previously editor of the Penguin Classics list.
"About this title" may belong to another edition of this title.
- PublisherLID Publishing
- Publication date2013
- ISBN 10 190779445X
- ISBN 13 9781907794452
- BindingPaperback
- Number of pages192
- Rating
Buy New
Learn more about this copy
US$ 18.02
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Only Connect: The Art of Corporate Storytelling
Published by
LID Publishing, United Kingdom, London, 2013
ISBN 10: 190779445X
ISBN 13: 9781907794452
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005282958
Quantity: 2 available
Stock Image
Only Connect
Published by
Lid Publishing 02/12/2013, 2013
ISBN 10: 190779445X
ISBN 13: 9781907794452
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781907794452
Quantity: 1 available
Stock Image
Only Connect
Published by
Lid Publishing 02/12/2013, 2013
ISBN 10: 190779445X
ISBN 13: 9781907794452
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781907794452
Quantity: 1 available
Stock Image
Only Connect
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0190779445X-G
Quantity: 1 available
Stock Image
Only Connect The Art of Corporate Storytelling
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9781907794452
Quantity: 10 available
Seller Image
Only Connect: The Art of Corporate Storytelling by Mighall, Robert [Paperback ]
Seller: booksXpress, Bayonne, NJ, U.S.A.
Seller rating 4 out of 5 stars
Soft Cover. Condition: new. Seller Inventory # 9781907794452
Quantity: 3 available
Stock Image
Only Connect: The Art of Corporate Storytelling
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 192 pages. 8.50x5.50x0.44 inches. In Stock. Seller Inventory # __190779445X
Quantity: 1 available
Stock Image
Only Connect The Art of Corporate Storytelling
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9781907794452
Quantity: 10 available
Stock Image
Only Connect
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2014. Paperback. . . . . . Seller Inventory # V9781907794452
Quantity: 10 available
Stock Image
Only Connect
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. 2014. Paperback. . . . . . Books ship from the US and Ireland. Seller Inventory # V9781907794452
Quantity: 10 available