Becoming the Expert: Enhancing Your Business Reputation Through Thought Leadership Marketing - Softcover

John W., Hayes

Softcover

ISBN 10: 1908003618 ISBN 13: 9781908003614

Publisher: Harriman House Pub, 2013

Synopsis

Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of those?Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing of their detailed knowledge and insight.Written in plain English and using real world examples, the book explains how to find your voice and then plan, create and distribute Thought Leadership Marketing campaigns using a wide range of channels including blogs, white papers, videos, podcasts, webinars, PR, the media, books, eBooks, public speaking opportunities and social media.This book is for any business professional who values the idea of sharing knowledge, empowering the people they work with and building their reputation on the back of holding an open and honest dialogue with the communities they serve.

About this title

About the Author

John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness. Working alongside some of the biggest names in ecommerce and online marketing (including Amazon, eBay and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real world businesses to grow. As the author of numerous white papers, blog posts and guest editorials across a wide range of trade and mainstream publications he is widely recognised as an influential Thought Leader in the SME online marketing arena. In his first book, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, he shares his tips and tactics for positioning yourself as an industry expert and building your business on the back of a solid campaign of Thought Leadership Marketing.

Review

This is a powerful book if used to its full potential, and is something that should be on the Kindle or iPad of all entrepreneurs. Use these techniques and there is a good chance that you will benefit from them. - Startup Business Book Reviews

So if you are trying to build a company brand or solidify yourself as a 'Thought Leader' in your chosen area then this book is definitely worth reading. Once I picked it up I struggled to put it down and this is one of those books I can see myself reading over and over again to refresh on my mind what John is saying. - Dave Furness Blog

I highly recommend the book Becoming THE Expert by John W. Hayes.  While the book is written from the viewpoint of an entrepreneur, the smart job searcher can adopt many of the tactics for the job search. - Marben Bland

If you get in there and fight your way up using any of the suggestions John makes, you will win. It's not easy and it's not quick, but it's an approach that works for me and it will work for you too, if you're willing to put the time in and do it the right way. 

Quite inspirational to be honest :) - Matt Ogborne, Last Drop of Ink

A very practical little book that stresses the role of Thought Leadership in the lives of everyday business. It's refreshing for two reasons. First, it steps outside the traditional arena of large consultancies and IT companies. It starts afresh, describing the use of ideas in generating work. Second, it focuses in a very practical way on how to communicate ideas through modern web-based media. It will probably be less use to sophisticated communication professionals in large businesses but it will help many who are in smaller organizations or work on their own. - Laurie Young, Author

Edition details

• Publisher: Harriman House Pub
• Publication date: 2013
• Language: English
• ISBN 10: 1908003618
• ISBN 13: 9781908003614
• Binding: Paperback
• Number of pages: 120