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Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren't actually Secrets. Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad!
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Tony Hertz has a passion for radio spanning 40 years, 3 continents, and careers as agency copywriter and International CD in New York, London, Tokyo, Brussels, and running his own highly awarded radio specialist companies. His acclaimed creative seminars and workshops have inspired audiences in 36 countries and have been featured at the world's major advertising festivals. He's been on the Cannes Lions radio jury and remains the world's only winner of both Yellow and Black D&AD Radio Pencils.
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Book Description Panoma Press 7/18/2013, 2013. Paperback or Softback. Condition: New. The 7 Secrets of Creative Radio Advertising. Book. Seller Inventory # BBS-9781908746658
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Book Description Panoma Press 2013-07-18, St Albans, Herts, 2013. paperback. Condition: New. Seller Inventory # 9781908746658
Book Description Panoma Press, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK. No. book. Seller Inventory # ria9781908746658_lsuk
Book Description Panoma Press. PAPERBACK. Condition: New. 1908746653 Special order direct from the distributor. Seller Inventory # ING9781908746658
Book Description Panoma Press, 2013. Condition: New. book. Seller Inventory # M1908746653
Book Description Panoma Press 2013-07-18, 2013. Paperback. Condition: New. Seller Inventory # 6666-ING-9781908746658
Book Description Panoma Press, 2013. PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FV-9781908746658
Book Description Panoma Press, 2013. Paperback. Condition: Brand New. 176 pages. 8.00x5.00 inches. In Stock. Seller Inventory # __1908746653
Book Description Panoma Press, 2013. Paperback. Condition: Brand New. 176 pages. 8.00x5.00 inches. In Stock. Seller Inventory # x-1908746653