The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders. The Marketing Leader's CODE was winner of the Short Business Book 2024.
Much has been published about the challenges marketing leader's face, but very little has been done to prepare marketers for the leadership role and to be successful. This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments,real-life case studies and a toolkit of tactics to build capability.
Gareth Helm has over 30 years’ experience in client-side marketing roles. From mature businesses like McDonald's and Mars, to growth businesses like MoneySuperMarket, Innocent Drinks and Tails.com. He’s recognised as one of the top 100 most effective marketers and is a Fellow of The Marketing Academy.
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Helm, Sophie (illustrator). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR013882011
Quantity: 1 available
Seller: Brit Books, Milton Keynes, United Kingdom
Paperback. Condition: Used; Very Good. Helm, Sophie (illustrator). ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4396541
Quantity: 1 available