Provides the ‘whys’ and ‘hows’of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
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Center of Economic Excellence (CoEE) Endowed Chair in Tourism and Economic Development, College of Hospitality, Retail and Sport Management, University of South Carolina
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Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 312 pages. 10.00x7.75x0.90 inches. In Stock. Seller Inventory # 1908999330
Quantity: 1 available