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Provides the whys and howsof customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
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About the Author:
Center of Economic Excellence (CoEE) Endowed Chair in Tourism and Economic Development, College of Hospitality, Retail and Sport Management,
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- PublisherGoodfellow Publishers
- Publication date2012
- ISBN 10 1908999349
- ISBN 13 9781908999344
- BindingPaperback
- Number of pages156
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Customer Service in Tourism and Hospitality
Published by
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ISBN 10: 1908999349
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Customer Service in Tourism and Hospitality
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Customer Service in Tourism and Hospitality
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Customer Service in Tourism and Hospitality
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Customer Service for Hospitality and Tourism
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