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Synopsis
It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner.
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Winning Meetings and Events for Your Venue
Published by
Goodfellow Publishers, Limited, 2014
ISBN 10: 1908999861
ISBN 13: 9781908999863
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 45600068-20
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Winning Meetings and Events for your Venue
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-E-006-02185
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Winning Meetings and Events for Your Venue
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Winning Meetings and Events for your Venue
Published by
Goodfellow Publishers Limited, GB, 2014
ISBN 10: 1908999861
ISBN 13: 9781908999863
New
Paperback
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market.However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them bring business to their meeting rooms. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venue as well as detailed instruction on the most effective ways of winning meetings and events to fill their meetings spaces and create loyal customers.Winning Meetings and Events for Your Venue is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner, it includes:.Guidance on key tools and techniques from traditional face-to-face selling and negotiating skills and the use of social media to site inspections and exhibiting at trade shows.Case studies of transferable best practice in this field, drawn from a wide range of venues of all sizes in the UK and overseas. .Advice from experienced sales and marketing venue managers, demonstrating original ideas that really work - and explaining why they work. .Checklists at the end of each chapter summarizing key points and also a short quiz for the reader, to check their level of understanding of the chapter's content.Rob Davidson is a Senior Lecturer at University of Greenwich Business School. He is a respected academic in the meetings and events field, and the accomplished author of seven books and a great many reports on trends and developments in the global meetings industry. He has experience of training venue sales and marketing staff both in the UK and overseas. Indeed, it was his experience of running these training courses that led to the realization that there was a vast untapped market for a manual on this subject.Anthony Hyde is the General Manager - Business Events at the highly-successful Barbican venue in the City of London. He is responsible for the commercial sales, marketing and PR, event management and technical production for conferences, banqueting, exhibitions and corporate hospitality. He has 15 years' experience in meetings and events sales within multi-purpose venues, and is widely recognized in the UK and beyond for his work with MPI - Meetings Professionals International, one of the principal global professional associations for the meetings industry. He was UK President of MP. Seller Inventory # LU-9781908999863
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Winning Meetings and Events for Your Venue
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Winning Meetings and Events for your Venue
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Winning Meetings and Events for your Venue
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CX-9781908999863
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Winning Meetings and Events for your Venue (Paperback)
Published by
Goodfellow Publishers Limited, Oxford, 2014
ISBN 10: 1908999861
ISBN 13: 9781908999863
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market.However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them bring business to their meeting rooms. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venue as well as detailed instruction on the most effective ways of winning meetings and events to fill their meetings spaces and create loyal customers.Winning Meetings and Events for Your Venue is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner, it includes:Guidance on key tools and techniques from traditional face-to-face selling and negotiating skills and the use of social media to site inspections and exhibiting at trade shows.Case studies of transferable best practice in this field, drawn from a wide range of venues of all sizes in the UK and overseas.Advice from experienced sales and marketing venue managers, demonstrating original ideas that really work and explaining why they work.Checklists at the end of each chapter summarizing key points and also a short quiz for the reader, to check their level of understanding of the chapters content.Rob Davidson is a Senior Lecturer at University of Greenwich Business School. He is a respected academic in the meetings and events field, and the accomplished author of seven books and a great many reports on trends and developments in the global meetings industry. He has experience of training venue sales and marketing staff both in the UK and overseas. Indeed, it was his experience of running these training courses that led to the realization that there was a vast untapped market for a manual on this subject.Anthony Hyde is the General Manager - Business Events at the highly-successful Barbican venue in the City of London. He is responsible for the commercial sales, marketing and PR, event management and technical production for conferences, banqueting, exhibitions and corporate hospitality. He has 15 years experience in meetings and events sales within multi-purpose venues, and is widely recognized in the UK and beyond for his work with MPI Meetings Professionals International, one of the principal global professional associations for the meetings industry. He was UK President of MPIs UK and Ireland Chapter during 2009/10. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue. An easy-to read manual setting out the most useful and relevant techniques in a coherent and logical manner. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781908999863
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Winning Meetings and Events for Your Venue
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Winning Meetings and Events for your Venue
Published by
Goodfellow Publishers Limited, 2014
ISBN 10: 1908999861
ISBN 13: 9781908999863
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781908999863
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