Promoting Sustainable Behaviour: A practical guide to what works (DoShorts) - Softcover

Corner, Adam

Softcover

ISBN 10: 1909293121 ISBN 13: 9781909293120

Publisher: Routledge, 2012

Synopsis

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond.

By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

About this title

About the Author

Corner, Adam

Edition details

• Publisher: Routledge
• Publication date: 2012
• Language: English
• ISBN 10: 1909293121
• ISBN 13: 9781909293120
• Binding: Paperback
• Edition number: 1
• Number of pages: 62