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Synopsis
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2016 CMI Management Book of the Year
Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems—including Domino’s Pizza, Dunkin’ Donuts, Haagen Dazs, Café2U, Snappy Snaps, Ramada Encore, and Burger & Lobster—this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors. It provides comprehensive advice on how to avoid potential traps, laying out the key success factors that enable both parties to win.
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About the Author
Chris Edger is the founder-director of the multi-unit leadership and strategy program at Birmingham City University. He is the author of Effective Multi-Unit Leadership, International Multi-Unit Leadership, and Professional Area Management. Andrew Emmerson is the owner of the Emmerson Development Company, which advises SMEs and large companies on franchising. Until 2014 he was UK Executive Director of Franchising and Development for Domino’s Pizza, having previously held senior executive positions with Millie’s Cookies, Upper Crust, and Dunkin’ Donuts.
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Paperback. Condition: New. Thinking of buying afranchise, creating your own franchise or franchising a product moreeffectively? Packed with real-life case studies and key insights from theowners and operators of successful franchise systems (including Domino's Pizza,Costa, SSP, Spar, TGIs, Dunkin' Donuts, SSP, Häagen Dazs, Café2U, Snappy Snaps,Budgens, Ramada Encore, Burger and Lobster, GlobalBrand, GlassesInc),this book is THE essential contemporary guide for aspiring franchisees orambitious franchisors. Drawing upon the extensive academic and operationalexperience of the authors - Chris Edger is a multiple author on service-basedoperational excellence and Andrew Emmerson has led the growth of some of themost successful international franchise systems in recent times - this bookprovides comprehensive advice on how franchisors and franchisees can avoidpotential elephant traps and lays out the key success factors that enable bothparties to win. Written in an informative, accessible style without abandoningany of its empirical rigour, this book is essential reading for 'newbie'franchisees and franchisors or for anybody working in franchising who wishes todrive outstanding performance. Seller Inventory # LU-9781909818606
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Franchising: How Both Sides Can Win
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