Items related to Marketing Perspectives (Global Management)

Marketing Perspectives (Global Management) - Hardcover

Andrew MacLaren; Thomas Farrington; Kevin D O'Gorman

 
9781911396185: Marketing Perspectives (Global Management)
Hardcover
ISBN 10: 1911396188 ISBN 13: 9781911396185
Publisher: Goodfellow Publishers, 2017

Synopsis

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

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  • PublisherGoodfellow Publishers
  • Publication date2017
  • ISBN 10 1911396188
  • ISBN 13 9781911396185
  • BindingHardcover
  • Number of pages256

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9781911396192: Marketing Perspectives (Global Management)

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ISBN 10:  1911396196 ISBN 13:  9781911396192
Publisher: Goodfellow Publishers, 2017
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Andrew MacLaren, Thomas Farrington, Kevin D O'Gorman
Published by Goodfellow Publishers, 2017
ISBN 10: 1911396188 ISBN 13: 9781911396185
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