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Synopsis
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
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Event Portfolio Management : Theory and methods for event management and tourism
Published by
Goodfellow Publishers Limited, 2019
ISBN 10: 1911396919
ISBN 13: 9781911396918
Used
Hardcover
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 36661194/2
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