Synopsis
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
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Event Portfolio Management
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Event Portfolio Management: Theory and methods for event management and tourism
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ISBN 10: 1911396927
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Event Portfolio Management (Events Management Theory and Methods)
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Event Portfolio Management: Theory and methods for event management and tourism
Published by
Goodfellow Publishers Limited, 2019
ISBN 10: 1911396927
ISBN 13: 9781911396925
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Event Portfolio Management
Published by
Goodfellow Publishers Limited Sep 2019, 2019
ISBN 10: 1911396927
ISBN 13: 9781911396925
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Taschenbuch. Condition: Neu. Neuware - A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies. Seller Inventory # 9781911396925