Synopsis
This book is the essential text for all Events Management students. It is constructed around the authors’ 6E’s Event, Venue and Experience (EVE) Management Framework. It contains 87 key models (within the 6E’s Framework) that all Events Management students will need to be successful in their studies, setting them up for a fantastic career in the fast-growing events industry. It broadens the definition of Events Managers, which the authors – in the new events paradigm – reframe as Event, Venue and Experience (EVE) Managers. Finally, it is authored by academics (Chris Edger and Richard Oddy) who, between them, have nearly fifty years’ experience operating, teaching and writing within the leisure/events domain.
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About the Author
Chris Edger is the author of multiple books on retail leadership whose latest book, Franchising, was shortlisted for the prestigious 2016 CMI Management Book of the Year. He holds a PhD (ESRC Award) from the Warwick Business School and an MSc in Economics with distinction from the LSE and has been described as the UK’s “leading expert on multi-site retail management”. Richard E. Oddy is a Senior Lecturer specializing in Sport and Event Management. He has undertaken research and consultancy projects for a number of organizations including the London Organizing Committee of the Olympic and Paralympic Games, England Golf, British Equestrian Federation, Barnardo’s and Macmillan Cancer Support. Along with Chris Edger, he co-founded the BA in Event, Venues and Experience Management at Birmingham City University in 2018.
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Events Management: 87 Key Models for Event, Venue and Experience (EVE) Managers
Published by
Libri Publishing, United Kingdom, Faringdon, 2018
ISBN 10: 1911450212
ISBN 13: 9781911450214
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is THE essential text for all Events Management students. Why? First, it is easy to understand and absorb, being constructed around the authors 6Es Event, Venue and Experience (EVE) Management Framework, namely; explore industry and market, engineer concept and experience, engage team and customers, execute concept and plan, evaluate impact and experience and evolve offer and operations. Second, it contains 87 key models (within the 6Es Framework) that ALL Events Management students will need to be successful in their studies, setting them up for a fantastic career in the fast-growing events industry. Third, it broadens the definition of Events Managers, which the authors in the new events paradigm REFRAME as Event, Venue and Experience (EVE) Managers. Fourth, it is authored by academics (Chris Edger and Richard Oddy) who between them have nearly fifty years experience operating, teaching and writing within the leisure/events domain! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011395288
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Events Management: 87 Key Models for Event, Venue and Experience (EVE) Managers
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs3175538637
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