Items related to Reimagining and Reshaping Events

Reimagining and Reshaping Events - Softcover

Jeffrey Wrathall PhD

 
9781911635888: Reimagining and Reshaping Events

Synopsis

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

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