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9781911709879: Click: How to Make What People Want

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From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.

Every big project—whether it’s technology, sneakers, or a neighborhood café—requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really Do people want what you’re making? Does your solution click with customers?

Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click is the practical guidebook based on their experience—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers.

Inside are twelve important lessons, a step-by-step playbook, and memorable stories from Nike, Microsoft, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start new projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

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9781668072110: Click: How to Make What People Want

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Paperback. Condition: new. Paperback. The follow-up to global smash hit Sprint, presenting a proven system for starting ambitious projects and finding the 'click' of product-market fit.'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' Reid Hoffman, co-founder of LinkedInEver had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.Every big project - whether it's technology, sneakers or a neighbourhood cafe - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters- Do people want what you're making?As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for-defining the basics of a projectdifferentiating it from the competitionchoosing the best approachand proving your strategyCompressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781911709879

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Paperback. Condition: New. 'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' Reid Hoffman, co-founder of LinkedInEver had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.Every big project - whether it's technology, sneakers or a neighbourhood café - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making?As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:defining the basics of a projectdifferentiating it from the competitionchoosing the best approachand proving your strategyCompressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly. Seller Inventory # LU-9781911709879

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