In this forceful short book, technology guru and author of the best-selling Social Media is Bull (St. Martins Press) B.J. Mendelson exposes the crude reality behind the smiley face of internet networking: data trading. We are all auctioning our personal information, the book argues, to the highest bidder. Mendelson discusses the end of privacy from a contemporary perspective, including chapters on:
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For readers who haven't engaged with the issue before and aren't aware of how their online data is being used by private companies for profit, Mendelson's book will be an eye-opener. - Publisher's Weekly
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