What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand - Softcover

McKinnon, Bruce M

Softcover

ISBN 10: 1912863235 ISBN 13: 9781912863235

Publisher: Grace and Down Publishing, 2023

Synopsis

Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn’t. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brand’s logo, website, social media, brochures and sales pitches find their target.

About this title

About the Author

Bruce M McKinnon ================ Bruce M McKinnon is a brand consultant and author, and has developed winning brand strategies for clients in the US and Europe for over 25 years. As well as speaking to audiences around the world on all things brand, Bruce runs his own successful brand consultancy and holds an MBA from the UK’s Cranfield School of Management and the Chartered Institute of Marketing Postgraduate Diploma.

Review

A no nonsense and practical guide to how to define a vision and focus the whole company’s resources behind it. Bruce is clear, succinct, and relentlessly practical as he shares the positive difference a sharply focused brand can make to an organisation. Full of his own case studies that bring the principles to life.” “Bruce has a big vision for brand strategy – that the whole company understands why it exists and focuses on delivering distinctive benefits to customers. What’s your point will force you to make choices, focus and deliver. Not just for marketers it’s a practical guide to how to grow your brand.” “An inspiring and practical book, succinct and full of wisdom that will help your organisation focus and grow. (Jeremy Lindley)

Magical! Bruce has integrated strategic planning, branding, marketing and story telling into this compact easy to read guide. Concepts that are often confusing and even contradictory are explained clearly and usefully. I've been waiting for this to recommend to clients and colleagues in businesses, nonprofits and networks. Invaluable! (Jonathan Rosenthal)

Edition details

• Publisher: Grace and Down Publishing
• Publication date: 2023
• ISBN 10: 1912863235
• ISBN 13: 9781912863235
• Binding: Paperback
• Language: English
• Number of pages: 200