Items related to Events MISmanagement

Events MISmanagement - Softcover

Tim Brown

 
9781915097118: Events MISmanagement

Synopsis

A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.

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