Synopsis
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
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Emerging Trends in Consumer Behaviour in the Service Sector
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Goodfellow Publishers Limited, 2024
ISBN 10: 1915097622
ISBN 13: 9781915097620
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