The Brand Book: How to Build a Profitable Brand – Fast, Effectively and Efficiently

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9781920292140: The Brand Book: How to Build a Profitable Brand – Fast, Effectively and Efficiently
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An invaluable marketer’s tool and an ultimate guide to marketing and brand management, The Brand Book covers challenges faced by most company executives and marketers today and outlines a new how-to approach with easy-to-follow illustrated examples. A comprehensive guide to the dos and don’ts of marketing, the book demystifies marketing and brand jargon by using examples at both local and global levels. Some of the key features discussed include how to build and manage brands, identifying new opportunities for brand growth, techniques for launching new brands and ensuring their success, and discussing marketing return on investment (ROI). Thomas Oosthuizen also describes his personal marketing method, which he developed while working in senior marketing positions for many years and being instrumental in the success of many iconic brands. Using a new model that covers all marketing pillars in one book, The Brand Book focuses not only on how to build and maintain a profitable brand, but also how to make it sustainable and affordable.

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Thomas Oosthuizen has been involved with many blue-chip brands over the last 20 years as a marketer, an agency brand strategist, and as owner of his own company.

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Thomas Oosthuizen
Published by Jacana Media (Pty) Ltd, South Africa (2013)
ISBN 10: 1920292144 ISBN 13: 9781920292140
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Book Description Jacana Media (Pty) Ltd, South Africa, 2013. Paperback. Condition: New. Language: English . Brand New Book. Given the ever-increasing importance of marketing, The brand book is an invaluable marketer s tool and an ultimate guide to marketing and brand management. It covers challenges faced by most company executives and marketers today, by outlining a new how-to approach with easy-to-follow illustrated examples. A comprehensive guide to the dos and don ts of marketing, the book de-mystifies marketing and brand jargon with an easy-to-understand-and-relate-to method, using examples at both local and global levels. Through The Brand Book, Thomas Oosthuizen describes his personal marketing method, which he developed while working in senior marketing positions for many years and being instrumental in the success of many iconic brands. Using a new model which covers all marketing pillars in one book, The Brand Book focuses not only on how to build and maintain a profitable brand, but also how to make it sustainable and affordable; making it ideal for senior company executives, CEOs, FDs, non-marketers, senior marketers and brand managers as well as academics. The Brand book s key features include: How to build and manage brands; identifying new opportunities for brand growth; techniques for launching new brands and ensuring their success; discussing marketing return on investment (ROI) - a first in this regard. Seller Inventory # AAO9781920292140

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Book Description Jacana Media, 2013. Paperback. Condition: Brand New. 127 pages. 9.00x6.00x0.25 inches. In Stock. Seller Inventory # __1920292144

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Book Description Jacana Media (Pty) Ltd, South Africa, 2013. Paperback. Condition: New. Language: English . Brand New Book. Given the ever-increasing importance of marketing, The brand book is an invaluable marketer s tool and an ultimate guide to marketing and brand management. It covers challenges faced by most company executives and marketers today, by outlining a new how-to approach with easy-to-follow illustrated examples. A comprehensive guide to the dos and don ts of marketing, the book de-mystifies marketing and brand jargon with an easy-to-understand-and-relate-to method, using examples at both local and global levels. Through The Brand Book, Thomas Oosthuizen describes his personal marketing method, which he developed while working in senior marketing positions for many years and being instrumental in the success of many iconic brands. Using a new model which covers all marketing pillars in one book, The Brand Book focuses not only on how to build and maintain a profitable brand, but also how to make it sustainable and affordable; making it ideal for senior company executives, CEOs, FDs, non-marketers, senior marketers and brand managers as well as academics. The Brand book s key features include: How to build and manage brands; identifying new opportunities for brand growth; techniques for launching new brands and ensuring their success; discussing marketing return on investment (ROI) - a first in this regard. Seller Inventory # AAO9781920292140

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