New Product Development: Gaining and Using Market Insight

9781928593508: New Product Development: Gaining and Using Market Insight
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Understanding customers' needs--achieving market insight--is a core competency that can improve productivity and profitability, motivate teams, eliminate staid thinking, promote product performance, and foster best-practice ideas. By creating products that perform better, companies reinforce brand positioning, which, in turn, drives pricing and distribution.

The American Productivity & Quality Center studied new product launches to find critical success factors for profitability. This Best-Practice Report reveals key findings from the study that was focused on market insight capability and approaches as well as new product development tools and techniques.

Subject Matter Expert
John Elmer, Gelb Consulting Inc.

Special Adviser
Ron Kubinski, Ideascape Associates Inc.

Best-Practice Partners
3M Corporation
Compaq Corporation
Johnson & Johnson Medical
Maytag Corporation
Motorola Inc.
Xerox Corporation

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About the Author:

For more than two decades the American Productivity & Quality Center has remained steadfast in its mission of working with people and organizations around the world to improve productivity and quality. A nonprofit organization supported by nearly 500 companies, government organizations, and educational institutions, we:

--discover, research, and understand emerging and effective methods of both individual and organizational improvement;
--broadly disseminate our findings through education, advisory, and information services; and
--connect individuals with one another and with the knowledge, resources, and tools they need to successfully manage improvement and change.

APQC has become a world-renowned resource for process and performance improvement for organizations of all sizes across all industries. We provide the tools, information, expertise, and support needed to discover and implement best practices in a variety of areas.

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