The Master Management Builder and His Structure is an allegory about a manager/leader who sets out to learn about being more effective. In his journey he encounters academicians as well as other managers who seem to have the knowledge of how to be an effective manager. The Master Management Builder becomes an apprentice to the Benchmarking Master and learns the time-tested principles of being a good manager. Most importantly, the Master Management builder learns the source of the lessons and after implementing them in his own organization, becomes a benchmarking master who begins to train others.
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Bruce Winston is Associate Professor of Management at Regent University and Associate Dean for the Center for Leadership Studies.He joined Regent in 1991. His doctorate is in business and he has two earned masters degrees in business and communication. In addition to his academic experience. worked in the printing industry for 14 years. He served as CEO of a medium sized printing company and marketing manager/quality improvement advisor for a large printing company. Dr. Winston maintains consulting contacts in the printing industry, non-profit ministries and small mission agencies.
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