Poor Richard's Internet Recruiting - Softcover

Ling, Barbara

Softcover

ISBN 10: 1930082010 ISBN 13: 9781930082014

Publisher: Top Floor Pub, 2000

Synopsis

In the past, recruiting on the Internet meant posting jobs at sites like Monster.com, Hotjobs.com, or SpendingLotsAndLotsOfMoney.com. Poor Richard's Internet Recruiting offers easy, alternative, and inexpensive ways to use the Internet to find employees fast. Industry sites, professional organizations, state and city job banks, ISPs, search engines, forums, mailing lists, newsgroups, and user groups are but a few of the places to find employees online. This book explains how to find these resources and use them efficiently. Other obvious (yet often overlooked) ideas include using search engines to find resumes on personal Web sites, visiting industry-targeted job boards where professionals post their resumes, and joining a professional organization that will post job listings for free.

About this title

About the Author

Barbara Ling is a leading trainer in the Internet recruiting field. She is the creator of RISE Internet Recruiting Seminars as well as EarPerk!

In addition to Poor Richard's Internet Recruiting, she has written, The Internet Recruiting Edge, The Real Estate Pro's Internet Edge, and The Internet Marketing Edge. The Internet Recruiting Edge is the only resource to have won five stars from Inc. magazine and is currently in its fifth edition.

She has worked as an Internet consultant, Unix systems administrator, and systems engineer at firms like AT&T, Lucent, and IBM. She was spotlighted by Microsoft Corporation as their Small Business Success Story in June of 1999. She has been profiled by several business magazines, and requested by Fortune 500 corporations to provide customized in-house training.

From the Back Cover

Find Your Employees Faster and Cheaper One of the most challenging and dreaded tasks for any manager or human resource professional is finding and hiring qualified employees. Recruiting is time consuming and expensive, and a poor decision can devastate the health of a company. But with the advice in this book and an Internet connection, you can find great employees faster and cheaper than ever before! Did you know that one of the first documents new users post on their personal Web site is their résumé? And that you can use search engines like AltaVista to immediately locate people seeking employment in your industry-all without spending a dime? Poor Richard's Internet Recruiting contains lots of other clever ideas for finding employees online, including: *

Participating in Internet forums (excellent vehicles for networking and branding). You'll discover not only how to find your targeted forums, but the appropriate ways to participate. *

Perusing industry niche sites. Learn how to find sites for your specific industry and why these sites are one of the best places for finding the qualified candidates you need. *

Maintaining an employment section on your Web site. This seems like a no-brainer, but many companies don't take advantage of their Web site's traffic. *

Posting jobs at state and city job banks. If you're hiring locally, why pay for national exposure? *

Searching colleges and universities. Find out how to take advantage of one of the easiest Internet recruiting methods available. Finding people online is only one part of the Internet recruiting process. Poor Richard's Internet Recruiting also explains the other steps involved: 1. Defining who you need-It's easy to become distracted when you're researching on the Internet. Maintaining your focus is crucial. Are you looking for a long-term employee? A contractor? An MBA who is bilingual? Chapter 4 will help you define your ideal future employee, so you will be in a better position to find him or her. 2. Creating a killer job post-Job posts for the Internet are much different than classified ads. Chapter 5 discusses what makes a good job post and offers lots of examples. 3. Broadcasting your needs to a targeted audience. This is probably one of the most important aspects of Internet recruiting. You'll find helpful hints on targeting your search throughout the book. 4. Reviewing the résumés you receive. One advantage for recruiting on the Internet is the number of candidates who can view your job post. But don't forget, that also means you'll receive many more resumes. Chapter 3 offers tips for keeping track of submissions. 5. Determining if your potential employee is proficient in the skills your need. Chapter 19 explains how to use Web-based testing, face-to-face quizzes, and background checks to verify your candidate's qualifications. Although the focus of this book is on using the Internet to find employees without spending a great deal of money, there are advantages to paying for job posts on the brand-named job boards. Chapter 20 explains these advantages, provides a list of the large job boards, and tells you how to evaluate their services. At some point in your recruiting process you may decide to hire a professional. Chapter 21 explains how professional recruiters operate and how to choose one that's right for your hiring needs. With the advice in this book and a bit of diligence, you should be able to find qualified employees faster and cheaper than ever before!

Excerpt. © Reprinted by permission. All rights reserved.

HOW TO CREATE A KILLER JOB POST

1. Talk Benefits, Not Just Features Great job posts focus on the benefits the job offers the candidate. Not only the skills required-that doesn't answer at all the WIIFM (What's In It For Me) question. Instead they will reveal (or at least hint at) benefits like continued training, medical/dental/401K/vacation, location, reputation, and salary.

2. Have a Catchy Title. You should ensure your title pulls it's own weight in grabbing the reader's eye. What if the job you're trying to fill is the most boring occupation on the face of this planet? In that case, you focus on the content and highlight the positives (salary, stock options, free Friday lunches). Even in jobs more boring than watching the earth rotate, you can still manage to find something (anything) that will cause job seekers to explore your opportunity further.

3. Break Out Needed Skills and Desired Skills Well-designed job posts will also specify exactly what the required skills are, as well as what is desired. When you structure your job post to include needed and desired skills, you're giving guidelines to individuals who can then make a more informed decision about your job opportunity.

4. Contain Your Web Site and Contact Information It's astounding nowadays how many companies neglect to include their company's Internet information in job posts! As more and more people are swarming online every day, take advantage of this means of communication, and ensure you cover all of your bases. The easier it is to reach you, the higher the probability that you'll receive interest from the top candidates.

5. Include Resume Submittal Instructions Envision the following. Your perfect candidate has stumbled across your beautifully crafted, highly informative job post. Intrigued by the tremendous benefits you offer, he decides to submit his resume. Ummm, in what format should he submit it? Text? Microsoft Word? HTML? Deciding in advance the best possible ways of processing your resumes will save you headaches in the days to come.

6. Don't Use All Capital Letters One of the easiest ways to cause viewers to lose interest in your job post is to write it in all capital letters. Not only does this make it more difficult to read on a computer screen, but all capital letters is regarded as shouting on the Internet. You want to appear classy and professional; ensuring you follow this particular rule will assist you in generating a healthy response on your job advertisements.

THE TOP 5 BENEFITS OF INTERNET RECRUITING

1. Free-There are hundreds of ways to recruit on the Internet absolutely free of charge.

2. Speed-Depending on where you post a job description on the Internet, it can be picked up by many other services and travel the globe in an instant.

3. 24x7-Jobs posted on the Internet can be seen by anyone at anytime; they have round the clock visibility.

4. Reputation-If you decide to implement the epitome of Internet recruiting and become part of your customer's community, your reputation will develop faster than a desert blooms after the first rain shower.

5. Ease-of-Use-No matter what your comfort level is, you can custom tailor your own recruiting activities.

Edition details

• Publisher: Top Floor Pub
• Publication date: 2000
• Language: English
• ISBN 10: 1930082010
• ISBN 13: 9781930082014
• Binding: Paperback
• Number of pages: 400