Mobile Commerce: Technology, Theory, and Applications - Softcover

Mennecke, Brian E.

 
9781931777827: Mobile Commerce: Technology, Theory, and Applications
Softcover
ISBN 10: 1931777829 ISBN 13: 9781931777827
Publisher: Irm Pr, 2003

Synopsis

"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."

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About the Author

Brian Mennecke is an associate professor of management information systems in the college of business at Iowa State University. Troy Strader is an assistant professor of management information systems in the college of business at Iowa State University. They both live in Ames, Iowa.

"About this title" may belong to another edition of this title.

Publisher
Irm Pr
Publication date
2003
Language
English
ISBN 10 
1931777829
ISBN 13 
9781931777827
Binding
Paperback
Number of pages
364
Editor
Strader Troy J.

Other Popular Editions of the Same Title

9781591400448: Mobile Commerce: Technology, Theory and Applications

Featured Edition

ISBN 10:  1591400449 ISBN 13:  9781591400448
Publisher: Igi Global, 2012
Hardcover