Synopsis
designing: presents the oeuvre of Chermayeff & Geismar, renowned for some of the most visible logos and branding for clients that include Mobil, PBS and NBC. The book presents Design as an idea-driven, intuitive process, revealing a professional way of thinking about visual problems. This tribute dissects Chermayeff and Geismar's work, with every treatment shown as a response to a unique set of Design constraints.
"synopsis" may belong to another edition of this title.
About the Author
Among the leaders in design for more than forty years, New York-based Chermayeff & Geismar Inc. advocates that simple, effective design is a process that begins with an understanding of a problem and leads to a design solution that is succinct, memorable and appropriate. Many of the firm’s designs have received worldwide acclaim. Quite a few have become part of the visual landscape that all of us see and respond to daily. The firm has received the highest design awards for its clients from all major professional organizations, and their work is exhibited throughout the world.
Excerpt. © Reprinted by permission. All rights reserved.
Beginning with words: Expressing ideas typographically
Designers communicate with form, color, images, and composition. Writers communicate with words. When the two work in tandem, they are a powerful team. Finding visual possibilities within the text combines the art of language with the language of art. The result is an added layer of meaning and nuance that neither medium can easily convey on its own. Fundamentally, graphic design is about presenting the printed word. So, in a sense, tinkering with typography is just returning to our roots and giving those roots a playful twist.
"About this title" may belong to another edition of this title.
Search results for Designing
Stock Image
Designing
Seller: ANARTIST, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover without dustjacket as issued, 352 pages, very good condition except light rubbing to covers; previous owner's inscription on first page; no other internal marks. Foreign shipping may be extra. Seller Inventory # DeChGr75
Seller Image
Designing:
Seller: AMAHOFF- Bookstores, Roßtal, Germany
Seller rating 1 out of 5 stars
hardcover. Condition: Sehr gut. 353 Seiten Sehr gutes Exemplar, wenig Gebrauchsspuren 98.8 9781932026146 Sprache: Englisch Gewicht in Gramm: 2059. Seller Inventory # 114816
Buy Used
US$ 42.06
US$ 52.81 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available
Stock Image
Designing
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Light general wear. May have light notes/highlighting. some wear along edges of cover. Hardcover. Seller Inventory # RARE-1-00107
Stock Image
Designing
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Hardcover. Seller Inventory # DT5-03266
Stock Image
Designing
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Acceptable. Acceptable. Dust Jacket NOT present. CD WILL BE MISSING. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82919320261423
Buy Used
US$ 270.46
US$ 33.84 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available