Items related to Take Your Business Global
Take Your Business Global stresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product.
The book explains how to identify suitable marketing agents, contract agents to sell a product, promote and price the product, and make the sale. Take Your Business Global also address sticky subjects such as payoffs and offers market related information on 120 countries.
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From the Back Cover:
About the Author:
Think big--Take Your Business Global!
Dreaming of big returns from selling your product in global marketplace? Want an expert in your corner to show you the ropes?
Get the guidance you need from international marketing and distribution expert Gerhard Kautz to explore sales avenues outside the United States and position your products effectively in the international marketplace. Use his hands-on approach to find the countries with the best markets for your products, sign the deal, and get your money in the bank! Kautz unlocks his toolbox packed with cost-effective ideas, proven marketing information on 120 countries, and import/export contacts.
Get the inside track on how to:
- Assess your export possibilities
- Identify potential international customers
- Prepare for a target-country visit
- Build relationships with marketing agents
- Successfully price and promote your product
- Overcome sales challenges
Take Your Business Global arms you with the vital information you need to do business around the globe--while avoiding the pitfalls. So get ready to reap big rewards!
Gerhard W. Kautz is president of GWEM Systems Limited, an international marketing consulting company founded in 1981. A willing mentor and author of the book Exporting, Kautz has conducted business in over forty countries, guiding small to medium-sized companies through the maze of global sales and marketing.
"About this title" may belong to another edition of this title.
- PublisherEntrepreneur Press
- Publication date2004
- ISBN 10 1932156526
- ISBN 13 9781932156522
- BindingPaperback
- Edition number2
- Number of pages288
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Take Your Business Global
Published by
Entrepreneur Press
(2004)
ISBN 10: 1932156526
ISBN 13: 9781932156522
Used
Softcover
Quantity: 1
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-022-02231
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