Intelligent Innovation: Four Steps to Achieving a Competitive Edge - Hardcover

Cogliandro, John

Hardcover

ISBN 10: 1932159614 ISBN 13: 9781932159615

Publisher: J. Ross Publishing, 2007

Synopsis

Innovation is the key to success in any economy. Even non-profits and government agencies are discovering the importance of unique, innovative, customer-oriented value-added services. Intelligent Innovation explains the importance and application of innovation throughout the lifecycle of any product or service, from development to delivery. Using a practical, easy-to-remember four-step process, this book includes several tools and methods to achieve increased performance within the entire organization — from work satisfaction to stock price and profitability. Intelligent Innovation is derived from an exhaustive, worldwide study of blockbuster products and business models. The study provided data on what factors led to the success or failure of new products. This book explains three counter-intuitive common success factors that the most profitable products had over the past 50 years. It also presents current strategies and tools to make efficient and integrated decisions, manage finite resources, turn limitations into opportunities, evaluate risk, and create an innovative environment. This work is a must read for those in strategic planning, R&D, product development, value engineering, product management and marketing, project management and finance.

About this title

About the Author

John Cogliandro is an expert in leading-edge technology and complex system development, including aircraft, spacecraft, autos, ships and consumer goods. His specialty is innovation in the early conceptual development phase of any effort. John is currently a member of the Mission Innovation corporate strategy group at Raytheon and former Senior Principal Engineer lead for Critical Design coordination for the Future Combat Destroyer Program for the US Navy. He was also the former Program Manager for the F-18 and Airborn laser guidance systems and the SE lead for the Future Aircraft Carrier Program. In addition, he is a part-time professor of new product development, strategic planning and risk management at the graduate level. This leading expert is an internationally recognized speaker, consultant, teacher, and published author who has presented at dozens of venues around the world.

Edition details

• Publisher: J. Ross Publishing
• Publication date: 2007
• Language: English
• ISBN 10: 1932159614
• ISBN 13: 9781932159615
• Binding: Hardcover
• Number of pages: 232