Sun Tzu Strategies For Selling: How To Use The Art Of War To Build Lifelong Customer Relationships

Michaelson, Gerald A.; Michaelson, Stephen W.

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9781932378719: Sun Tzu Strategies For Selling: How To Use The Art Of War To Build Lifelong Customer Relationships

ISBN 10: 1932378715 ISBN 13: 9781932378719

Publisher: Amer Media Intl - McGraw Hill audio, 2005

Through his bestselling books and popular seminars Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience.

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From the Back Cover:

Winning sales strategies from the greatest strategist of all time

In Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!

Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to:

Occupy the high ground--think positively
Be willing to lose--take risks
Win without fighting--develop a superior strategy
Seize the initiative--beat your competitors to the punch
Be flexible--change your tactics to fit changing circumstances
Consolidate your achievements--sell solutions

About the Author:

Gerald A. Michaelson has held every field and headquarters sales and marketing position during his business career. A former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

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