The Truth About the Martial Arts Business - Softcover

Graden, John

Softcover

ISBN 10: 1932835016 ISBN 13: 9781932835014

Publisher: Seconds Out Inc, 2006

Synopsis

This classic book by John Graden shows readers step-by-step how to keep more students enrolled in martial arts, with: trial vs. non-trial enrollment strategies; how to teach a trial lesson; how to set tuition; 12 income streams; what it costs to get one student; how to make cash outs work; how to improve retention and renewals; how to design your curriculum for high retention and quality, plus a 100 question test to determine if readers have what it takes to create a rewarding martial arts career. John Graden has written the best selling books on the subject of running a martial arts school.

About this title

From the Publisher:

Through this book you will learn:

1. How to set your tuition?
2. How to analyze and modify your curriculum to increase value and retention?
3. The critical importance and methods of providing your new students with "instant value" to get them excited to enroll?
4. If you have the right stuff to own a school with a 100 question survey?
5. How to use your school to build wealth for your family?
6. How your experience as a veteran black belt may be costing you students everyday?
7. The key reasons that schools struggle?
8. How to choose the right location.
9. How to convert 80% of your trial lessons into students?
10. How to take the focus off of sales and into the classroom?
11. A dozen proven and powerful revenue streams?
12. What it is really costing you to enroll a new student (Hint - Most schools pay upwards of $200 per new student!)?
13. How to make cash-outs work to build wealth without robbing your school?
14. How to improve retention and increase the quantity and quality of your black belts

John Graden has written the best selling books on the subject of running a martial arts school. This is by far the best book he's written.

The odds are very high that at some point you will get this book, so why wait?

From the Author:

For over a decade, as the founder of NAPMA and now MATA (the Martial Arts Teachers' Association), the top schools in the world have opened their doors to me to show me exactly what they do to attract and keep a steady stream of students. That information is contained in this book. If you operate a school may I suggest that you will have a much higher chance of making it grow with this book than without it. You can either, "Learn your way to the top or earn your way." Learning your way is much faster and far less expensive.

About this edition

• Publisher: Seconds Out Inc
• Publication date: 2006
• ISBN 10: 1932835016
• ISBN 13: 9781932835014
• Binding: Paperback
• Edition number: 1
• Number of pages: 193