Items related to Media Strategy & Planning Workbook: How to Create...

Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan - Softcover

Dickinson, Donald L.

 
9781933199238: Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan
Softcover
ISBN 10: 1933199237 ISBN 13: 9781933199238
Publisher: Racom Communications, 2008

Synopsis

This book provides a complete, hands-on guide to developing both the strategic and tactical elements of a successful media plan.

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About the Author

D.L. Dickinson is professor of Advertising and Communications Studies at Portland State University in Portland Oregon.

"About this title" may belong to another edition of this title.

Publisher
Racom Communications
Publication date
2008
Language
English
ISBN 10 
1933199237
ISBN 13 
9781933199238
Binding
Paperback
Number of pages
1007