Synopsis
A comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.
"synopsis" may belong to another edition of this title.
About the Author
30+ years in marketing and direct marketing; president of Wiland Direct, the agency he found 20 years ago. A national and internationally recognized authority on marketing.
From the Inside Flap
A 30-year veteran of direct marketing and marketing, McKee has been vice president of Wiland Direct for more than 15 years.
"About this title" may belong to another edition of this title.
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The Language of Marketing Technology
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The Language of Marketing Technology: The Essential Reference for Today's Marketer
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1933199474I4N00
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The Language of Marketing Technology
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The Language of Marketing Technology
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