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The Language of Marketing Technology - Softcover

 
9781933199474: The Language of Marketing Technology

Synopsis

A comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.

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About the Author

30+ years in marketing and direct marketing; president of Wiland Direct, the agency he found 20 years ago. A national and internationally recognized authority on marketing.

From the Inside Flap

A 30-year veteran of direct marketing and marketing, McKee has been vice president of Wiland Direct for more than 15 years.

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Wlland, Phillip A.; Downs, James K.; McKee, Stephen
Published by Racom Communication, 2014
ISBN 10: 1933199474 ISBN 13: 9781933199474
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Phillip Wiland, James Downs, Stephen McKee
Published by Racom Books, 2014
ISBN 10: 1933199474 ISBN 13: 9781933199474
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Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Seller Inventory # 9781933199474-3

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Phillip Wiland,James Downs,Stephen McKee
Published by Racom Books, 2014
ISBN 10: 1933199474 ISBN 13: 9781933199474
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Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.

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paperback. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001212720

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