Encyclopedia of Astrology - Softcover

DeVore, Nicholas

Softcover

ISBN 10: 1933303093 ISBN 13: 9781933303093

Publisher: Astrology Classics, 2005

Synopsis

Back in print! In a fine new paperback edition, this is the best of the many astro-reference books, one you will use constantly. Among thousands of entries are the complete terminologies for natal, mundane, electional & horary astrologies, as well as definitive articles on Arabian Parts, Aspects, Calendars, Cycles, Degrees, Dignities, Directions, Eclipses, Houses, Planets, Ptolemaic Astrology, Retrogrades, Ruling signs of major cities, Signs of the Zodiac, the Solar System, and much more. The section on eclipses runs 36 pages & includes solar & lunar eclipses from 1800-2000 listed by date & by zodiacal degree. It includes the 19 Saros cycles from 600 AD to 2100 AD. Under Degrees, deVore gives degree meanings similar to those of Carter. In the extensive entry on Houses, he gives the meanings for each house, in natal, mundane & (depending on the house) various other situations: In a court of law, in an organization, in an ingress, in a national figure, etc. The entry for the Invariable Plane (one of several contributions by Charles Harvey) is a fascinating discussion of (among other things) Mahayuga, Root Races & solar eclipses in ancient Palestine. There is a fine, 9 page analysis of Ptolemaic astrology, along with how the Galactic Center relates to the Solar System, as well as definitive entries on every other facet of astrology. Complete, concise, informative, highly intelligent: Long a classic, still essential for all astrologers. Nicholas de Vore, 1882-1960, was President of the New York based Astrological Research Society.

About this title

About the Author:

Nicholas deVore, 1882-1960, was President of the New York based Astrological Research Society.

Review:

This is a textbook written by an author with a lot of professional experience. Blakeman’s book explains many useful IMC concepts and practices in easy-to-understand language. This book also contains many practitioners’ insights into how to plan and execute a successful IMC campaign. (Kenneth C. C. Yang, University of Texas at El Paso)

The third edition of Integrated Marketing Communication is a big step forward in the literature on our discipline. Robyn Blakeman covers all communication categories, including social media, alternative media, digital media, public relations, sales promotion, direct marketing, and all forms of traditional media. The focus is on how to successfully use IMC to build your brand. The key, according to Blakeman, is relationship building with individual customers, one-by-one. The third edition of the text tells readers how this is done. Blakeman tells us when and why IMC works. And, just as importantly, she tells us when and why IMC fails. This is an important read for IMC practitioners and scholars alike. (Archie Sader, West Virginia University)

Blakeman explains IMC in ways that undergraduates can grasp and implement both in the classroom and in their career paths. While updating the foundational constructs, the third edition also provides a holistic perspective of both strengths and problems inherent in IMC and media. The chapters on social, mobile, and alternative media alone make the text worth considering, as do the case studies included in each chapter. True to the title, this text is an innovative encounter with IMC from idea to implementation for both student and faculty. (Tim Chandler, Hardin-Simmons University)

About this edition

• Publisher: Astrology Classics
• Publication date: 2005
• ISBN 10: 1933303093
• ISBN 13: 9781933303093
• Binding: Paperback
• Number of pages: 448