Purity of Aim: The Book Jacket Designs of Alvin Lustig is a colorful and well-researched representation of Lustig s book cover designs that were created primarily for New Directions Books and Noonday Press, among others. Lustig used the book cover as a vehicle of his bold graphic experimentation that was enhanced by a lifelong collaboration with James Laughlin, founder and publisher of New Directions Books. As a modern designer, Lustig had interests that spanned many fields: architectural, industrial and interior design which served as an expression of his deeply held convictions. For him, the designer was not a single-minded specialist, but an integrator of many art forms and simultaneously, as he saw it, a spokesman for social change.
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Ned Drew teaches graphic design courses and the history of graphic design at Rutgers University-Newark. He is also the director of The Design Consortium, a student-teacher run design studio that focuses on non-profit, community-based projects. Paul Sternberger (Ph.D.) is an Associate Professor of Art History at Rutgers University-Newark, who specializes in American Art and the History of Photography. He is the author of Between Amateur and Aesthete: The Legitimization of Photography in America, 1880-1900 and co-author with colleague Ned Drew, By It s Cover: Modern American Book Cover Design. Other publications include various journal articles in American Art, Photographies, and the Journal of the History of Collections.
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