About the Author:
The New Strategist editorial staff is headed by editorial director Cheryl Russell, a demographer and author who previously served as editor-in-chief of American Demographics magazine from 1984 to 1990, executive editor of The Boomer Report, and contributing editor to Money magazine. She holds an M.A. in Sociology/Demography from Cornell University.
Review:
The companion volumes, American Men: Who They Are and How They Live and American Women: Who They Are and How They Live, are similar in organization and format, but different in focus and conclusion. While both volumes make reference to the opposite sex, as well as to the general population, each draws separate conclusions and presents analytical results from a gender perspective. Separate treatment of men and women is useful since differences between sexes can be addressed more directly and coherently when placed in individual volumes. Both volumes are comprised of ten chapters that address the following topics: attitudes, education, health, income, labor force, living arrangements, population, spending, time use, and wealth. Most of the basic data were drawn from federal government sources. However, the editors have given meaning and direction to otherwise bland figures by grouping them into pertinent tables, supported by concise, explanatory text that highlights significant characteristics and trends. Sources of data are given in each table to enable pursuit of further details. Important points are further illustrated via graphs. Accessibility to specific areas of interest is facilitated by means of a table of contents, a list of tables, and an index. An introduction and glossary assist in reader comprehension. The volumes can save marketers and others interested in understanding the habits of the public valuable time and effort in locating and analyzing data. These works can be used as reference or to browse in an effort to acquire a deeper understanding of American men and women. --American Reference Books Annual
"About this title" may belong to another edition of this title.