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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More - Hardcover

Garfinkel, David

  • 3.86 out of 5 stars
    183 ratings by Goodreads
 
9781933596259: Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
Hardcover
ISBN 10: 1933596252 ISBN 13: 9781933596259
Publisher: Morgan James Publishing, 2006

Synopsis

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's a website, Yellow Pages ad, sales letter, postcard, marketing brochure, or newspaper or magazine ad, the right advertising headline attracts, persuades, and retains the most loyal and valuable customers. It's true, a great headline makes all the difference. It’s been proven over and over that just by changing a headline, one can increase an ad's profitability by two, three, even five times. Advertising Headlines that Make You Rich is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers’ businesses―the kind of headlines that produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.

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About the Author

David Garfinkel has been described as the world's greatest copywriting coach. He is former McGraw-Hill World News San Francisco Bureau Chief and creator of the highly-acclaimed Copywriters Podcast. David has consulted on marketing with businesses in more than 100 industries, with clients ranging in size from Time-Life Books, IBM, and Agora Financial, to one- and two-person businesses each making millions of dollars a year. David currently resides in San Francisco, California.

"About this title" may belong to another edition of this title.

Publisher
Morgan James Publishing
Publication date
2006
Language
English
ISBN 10 
1933596252
ISBN 13 
9781933596259
Binding
Hardcover
Number of pages
133
Rating
  • 3.86 out of 5 stars
    183 ratings by Goodreads