Field Guide to Nonprofit Program Design, Marketing and Evaluation, 5th Edition - Softcover

Carter McNamara, MBA, PhD

Softcover

ISBN 10: 1933719346 ISBN 13: 9781933719344

Publisher: Authenticity Consulting, LLC, 2017

Synopsis

The main goal of any nonprofit today is to prove that it consistently provides extremely useful services to its community. Otherwise, the nonprofit will not get the support and funding that is so crucial to its existence. Thus, the activities of program design, marketing and evaluation have never been more important for nonprofits! This guide provides clear and comprehensive guidelines for all important aspects of designing, marketing and evaluating a program. Guidelines are written in an easy-to-implement style, resulting in a very practical resource that can be referenced at any time during the lifetime of a nonprofit program. Consultants and leaders can apply this book to nonprofits at: 1. Develop well-designed programs that are guaranteed to meet the needs of customers. 2. Develop highly credible business plans and non-profit fundraising proposals. 3. Provide targeted and effective marketing, sales, advertising and promotions. 4. Evaluate the effectiveness and efficiency of current programs. 5. Evaluate the program's performance against program goals and results. Contains numerous worksheets. They can also be downloaded from the Internet.

Edition details

• Publisher: Authenticity Consulting, LLC
• Publication date: 2017
• Language: English
• ISBN 10: 1933719346
• ISBN 13: 9781933719344
• Binding: Paperback
• Edition number: 5