Items related to Engaged: Designing for Behavior Change
Synopsis
Behavior change design creates entrancing—and effective—products and experiences.
Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
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About the Author
Amy Bucher, Ph.D., works as a Vice President of Behavior Change Design at Mad*Pow, a purpose–driven strategic design agency in Boston. Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well–being. This involves planning and conducting research and translating insights into strategy and requirements for products and end–to–end experiences spanning digital and real–world components. Previously, Amy worked on behavior change products in–house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at @amybphd and when she's not spending her writing energy on a book, blogs at amybphd.com.
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Engaged: Designing for Behavior Change
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Very Good. Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work. Seller Inventory # CIN193382042XVG
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Engaged: Designing for Behavior Change
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work. Seller Inventory # CIN193382042XVG
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Engaged: Designing for Behavior Change
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Rosenfeld Media (edition 1), 2020
ISBN 10: 193382042X
ISBN 13: 9781933820422
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Engaged: Designing for Behavior Change
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Engaged: Designing for Behavior Change
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Engaged: Designing for Behavior Change
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Engaged: Designing for Behavior Change
Published by
Rosenfeld Media, 2020
ISBN 10: 193382042X
ISBN 13: 9781933820422
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Engaged: Designing for Behavior Change
Published by
Rosenfeld, New York, 2020
ISBN 10: 193382042X
ISBN 13: 9781933820422
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Engaged : Designing for Behavior Change
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Engaged: Designing for Behavior Change
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