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Synopsis
This thought-provoking collection of essays—written in celebration of Putnam Associates’ twentieth anniversary—explores the impact that globalization, changing risk profiles, generics, and managed care have had on the healthcare and bio-pharmaceutical industries over the last two decades. Written from a variety of professional perspectives, The First Twenty Years Are the Hardest demonstrates the complex interdependencies of the U.S. healthcare system and sheds light on the process of developing and marketing new therapies. With unflinching honesty and analytic rigor, the triumphs, failures, and challenges of the industry are examined.
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About the Author
For twenty years, Putnam Associates has been a leading strategy consulting firm specializing in health care. It was named a Vault Top 50 Strategy Consulting Firm for four consecutive years and labeled a “small jewel” in 2005 by Consulting Magazine. Managing partner and founder Kevin J. Gorman has experience spanning over twenty-five years. He served in the White House and the U.S. Department of Energy during the Carter administration.
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- PublisherBridgeway Books
- Publication date2009
- ISBN 10 1934454338
- ISBN 13 9781934454336
- BindingHardcover
- Number of pages151
- EditorGorman Kevin J.
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The First Twenty Years Are the Hardest: Two Decades in Healthcare Strategy
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