Biscuitville: The Secret Recipe for Building a Sustainable Competitive Advantage - Hardcover

Johnston, Phil

Hardcover

ISBN 10: 1935212052 ISBN 13: 9781935212058

Publisher: Easton Studio Press, 2009

Synopsis

What's the secret to achieving a sustainable competitive advantage? What will keep your customers coming back year after year? How can you invest in your employees, the community, your brand and still make money in epic economic darkness? Find out the secret recipe to success in Biscuitville, a worthy template for restoring trust in business everywhere.

About this title

From the Publisher

Founder Maurice Jennings opened up his first Biscuitville restaurant in 1966, in Danville Virginia. Needless to say lots has changed since then. But one thing hasn't. Ok, make that two. Biscuitville still makes the most scrumptious and best-tasting biscuits in the South. The other, and most important constant, is Biscuitville's commitment to its employees and community.

In fact, true ethical standards are the norm at Biscuitville and are precisely why this vital and growing young company will exit the gloomy post-recessionary tunnel with more market share, greater employee loyalty, a Rock-of-Gibraltar balance sheet, a highly recognizable brand within their footprint, and an enviable sustainable competitive advantage.

But what is the secret recipe to its business success? Inside Biscuitville, Phil Johnston takes you on a journey. From the first store opening, to meeting Helen, it's 1001st employee, here are just a few of the things you will discover :

* How Biscuitville learns moral code by example, eschewing hollow written etchics statements;

* How soft power leadership produces hard dollars;

* The impact of a `People First' philosophy;

* Why Maslow's Hierarchy of Needs (where primary focus is on physiological needs) is out and meeting employee needs for self-esteem is in;

* The secret to achieving the Holy Grail sought by all businesses: a sustainable competitive advantage.

The impact of Biscuitville's philosophy has resulted in a wonderful success story. The company is an example of innovative leadership, enlightened business ethics, and consistently high standards of customer service, resulting in a sustainable competitive advantage (SCA).

About the Author

J. Phillips L. Johnston, J.D. is the Chairman and Chief Financial Officer of GET Interactive based in Winston Salem North Carolina, USA, which Biscuitville is a part of. Prior to joining GET Interactive, Phil was with Nexsen Pruet Adams Kleemeier, PLLC in the practice of corporate governance law. Prior to that, Phil has been CEO of ten venture-backed technology companies -- three of which became public companies. Phil Johnston is also the author of Success in Small Business is a Laugh- ing Matter which Esquire magazine called "the best book ever written about small business."

About this edition

• Publisher: Easton Studio Press
• Publication date: 2009
• ISBN 10: 1935212052
• ISBN 13: 9781935212058
• Binding: Hardcover
• Number of pages: 208