Fundraising for Sport and Athletics - Softcover

Leonard, Richard

Softcover

ISBN 10: 1935412337 ISBN 13: 9781935412335

Publisher: UNKNO, 2012

Synopsis

Today more than ever, fundraising is a crucial necessity for sport and athletics at all levels. Fundraising for Sport and Athletics presents a dynamic blend of fundraising theory and practice that will take the reader from the administrative aspects of conceptualizing, developing, and implementing athletic program fundraising to the actual operation of an assortment of straightforward and complex fundraisers. Written for administrators, coaches, and sport management students, this book will provide insights into how to evaluate a fundraising environment, assess the organization s capabilities, and plan successful public events.
Section I of the book details how to plan, design, and execute a fundraising program, including the assembly of a fundraising department, board of directors, and volunteer base.
Section II provides a wide-ranging look at the execution of specific fundraisers, such as golf tournaments, dream auctions, car washes, booster programs, and construction dedications. The section concludes with the step-by-step management and operation of summer instructional sports camp fundraisers.

About this title

About the Author

Dr. Richard Leonard's professional knowledge and experience in sports administration is in the tangible, real-world development and operation of NCAA athletic programs.
For six seasons, he was the head women s volleyball coach at Georgia State University in Atlanta, Georgia. Under his leadership as a head coach and his guidance as a program administrator, he led the team to a record of 144-69. His GSU team still holds the best winning percentage in school history at .676. He was named Trans American Coach of the Year in 2000 and the Atlantic Sun Conference Coach of the Year in 2001 and 2003. The GSU program won five different conference titles during that period as well as a multitude of post-season individual awards.
Prior to Georgia State, Leonard spent four seasons as associate head coach at Saint Louis University. During his tenure, the Billikens compiled a 91-59 mark, including a 29-10 record and a trip to the Volleyball National Invitational Tournament.
Leonard's first coaching position was at the University of North Florida. The UNF Ospreys went to the NAIA National Championship in the first two years of intercollegiate competition. In the team s first season as an NCAA Division II member, UNF gained a top 15 national ranking and a number one ranking in the Southeastern United States Region.
In addition to his coaching duties, Leonard has served as an adjunct and assistant professor of business for numerous colleges and universities. He has taught classes in entrepreneurship and all levels of management, as well as a range of marketing classes. He is currently an associate professor and chair of the Department of Business Administration and Accounting at Flagler College in Tallahassee, Florida. Additionally, Leonard is an adjunct professor of sports management at the United States Sports Academy, teaching human resource management, marketing, and fundraising at the graduate level, as well as strategic management at the doctoral level.
Leonard was a member and player in the United States Volleyball Association from 1980 to 1997 and was AA rated. He was on four USVB regional championship teams and seven USVB semifinalist and finalists. During his playing career, his teams have won more than 125 tournaments and league championships.
Additionally, Leonard served as a USVBA Regional Tournament Director and Regional Marketing Director. He is US Volleyball CAP Level II certified and US Volleyball Critical Thinking Seminar certified. He also has his ACEP certification.
Leonard has written numerous articles in the field of sports administration. These articles (published by the American Volleyball Coaches Association the governing body of the sport) encompass every aspect of sport management including planning, organization, human resource management, and strategic management. His main focus over the past four years has been publishing textbooks. Leonard s second textbook, The Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching (2nd ed., 2008), is also published by Fitness Information Technology.
Leonard has a bachelor s degree in accounting from Robert Morris University, an MBA in management from Florida Metropolitan University Tampa College, and a PhD in administration and management from Walden University. He has certifications in strategic management and leadership from the American Management Association as well as certifications in professional learning, collaborative learning, and classroom management.

Review

Fundraising for Sport and Athletics is insightful and a much needed resource for today s sport professional. Dr. Leonard s text provides state-of-the-art information in a subject area that is critical for the success of any sport manager. --Dr. Tim Rice, National Faculty Member, United States Sports Academy

Edition details

• Publisher: UNKNO
• Publication date: 2012
• ISBN 10: 1935412337
• ISBN 13: 9781935412335
• Binding: Paperback
• Language: English
• Number of pages: 260