Unlocking Generational Codes - Softcover

Liotta M.A., Anna

Softcover

ISBN 10: 1935586424 ISBN 13: 9781935586425

Publisher: Aviva Publishing, 2012

Synopsis

Anna Liotta, creator of Generationally Savvy Communication Solutions™, is an award-winning speaker, consultant, and author who engages and energizes national audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation. Her unique interdisciplinary approach integrates the crucial elements of communications, sociology, business psychology, and demography. Her expertise and approach have helped such companies as Pike Place Fish, Microsoft, Seahawks, Intel, Wells Fargo, Office Max, United Way, Merrill Lynch, and the Federal Reserve Bank of San Francisco. Anna holds a Master’s degree in Interpersonal Communication and has over fifteen years of experience in the field of intergenerational communication and leadership as a consultant, coach, speaker, and author. Anna’s most impressive generational credential, however, is that she grew up in a household of six generations, making her daily life an “insider’s view” into the realities of generational communication. In addition, she is one of nineteen children!

About this title

About the Author

Anna Liotta, creator of Generationally Savvy Communication Solutions(TM), is an award-winning speaker, consultant, and author who engages and energizes national audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation. Her unique interdisciplinary approach integrates the crucial elements of communications, sociology, business psychology, and demography. Her expertise and approach have helped such companies as Pike Place Fish, Microsoft, Seahawks, Intel, Wells Fargo, Office Max, United Way, Merrill Lynch, and the Federal Reserve Bank of San Francisco. Anna holds a Master's degree in Interpersonal Communication and has over fifteen years of experience in the field of intergenerational communication and leadership as a consultant, coach, speaker, and author. As an author, professor, and blogger, she imparts a clear understanding of how generational demographics are changing the landscape of business. Anna's most impressive generational credential, however, is that she grew up in a household of six generations, making her daily life an "insider's view" into the realities of generational communication. In addition, she is one of nineteen children! What that means, of course, is that for Anna, every family Thanksgiving, graduation, or wedding is a doctoral level course in generational communication. Anna is a native resident of Washington State and lives with her Labradoodle puppy, Golfing, in the Belltown neighborhood of Seattle with the Space Needle just outside her window. Anna Liotta is a popular speaker for corporate meetings, government conferences, and association meetings. She partners with clients and event planners to customize her keynote to address specific challenges facing each audience, whether they revolve around leadership/management issues, building stronger teams, or reaching four generations of customers. Resultance keynotes teach audiences how to: - Understand the four generations they partner with daily-Traditionalists, Baby Boomers, Generation Xers, and Millennials. - Recognize Generational Moments(TM) that reveal understanding of different generations' perspectives and how they may cause breakdowns and upsets. - Develop specific approaches for successfully recruiting, retaining, motivating, and managing a multi-generational workforce. - Design and implement succession planning and effective knowledge transfer for critical employees at every level in the organization

From the Back Cover

About the Author

Anna Liotta, creator of Generationally Savvy Communication Solutions™, is an award-winning speaker, consultant, and author who engages and energizes national audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation. Her unique interdisciplinary approach integrates the crucial elements of communications, sociology, business psychology, and demography. Her expertise and approach have helped such companies as Pike Place Fish, Microsoft, Seahawks, Intel, Wells Fargo, Office Max, United Way, Merrill Lynch, and the Federal Reserve Bank of San Francisco. Anna holds a Master's degree in Interpersonal Communication and has over fifteen years of experience in the field of intergenerational communication and leadership as a consultant, coach, speaker, and author. As an author, professor, and blogger, she imparts a clear understanding of how generational demographics are changing the landscape of business.

Honored by the Puget Sound Business Journal as one of the "Top 40 Business Leaders Under 40," Anna is an adjunct faculty member in the University of Washington's Executive MBA program, and she also serves as the chair of the institutional advancement committee on the board of trustees at Antioch University.

Anna's most impressive generational credential, however, is that she grew up in a household of six generations, making her daily life an "insider's view" into the realities of generational communication. In addition, she is one of nineteen children!
What that means, of course, is that for Anna, every family Thanksgiving, graduation, or wedding is a doctoral level course in generational communication. Anna is a native resident of Washington State and lives with her Labradoodle puppy, Golfing, in the Belltown neighborhood of Seattle with the Space Needle just outside her window.

For more information about Anna Liotta, visit her at:

UnlockingGenerationalCodes.com

Resultance.com

fullyfollow.me/annaliotta

From the Inside Flap

Whether you're a Traditionalist, Baby Boomer, Gen Xer, or Millennial, this book will change how you perceive others and enhance your relationships with everyone you know.

Unlocking Generational CODES is the key to understanding the people around you--young and old and in between. Generational expert Anna Liotta takes readers on a journey of how members of each generation think, behave, and engage. Anna teaches you how to overcome the "generation gap" so you can effectively communicate and develop meaningful relationships with members of all the generations in the workplace and in everyday life.

You will learn:

• The five areas that make up CODES: Communication, Orientation, Discipline, Environment, and Success.
• What defines each generation, including pivotal events and experiences that shaped it.
• The truths and lies behind generational stereotypes.
• How various generations define work ethic.
• How technology can bridge or break down generational communication.
• The secrets of selling products and services to the different generations.
• What you need to know as a manager to find and retain new talent.
• How to transform your knowledge about Generational CODES into success in business and life.

Unlocking Generational CODES will enrich your life as you finally come to understand: "What Makes the Generations Tick and What Ticks Them OFF!"

Edition details

• Publisher: Aviva Publishing
• Publication date: 2012
• ISBN 10: 1935586424
• ISBN 13: 9781935586425
• Binding: Paperback
• Language: English
• Number of pages: 208