How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
"synopsis" may belong to another edition of this title.
Paul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. Paul formed Balzac Communications & Marketing in 1991. Paul is a regular columnist for Vineyard & Winery Management magazine and contributes to Allexperts.com. He lives in Napa, California. Janeen Olsen is a Professor of Marketing at Sonoma State University. Her research on wine consumption, direct to consumer marketing and tasting room service has been published extensively in international business journals, and she lectures on those topics regularly. Janeen lives in Vallejo, California. Liz Thach (pronounced “tosh”) is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. Liz has published over 90 articles and 4 wine books, including Wine: A Global Business. Liz lives on Sonoma Mountain.
"It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" --Robert Mondavi
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Shipping:
US$ 4.25
Within U.S.A.
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Second edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17441763-6
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00066731328
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1.94. Seller Inventory # 353-1935879510-lkn
Quantity: 1 available
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase. Seller Inventory # oldport1935879510
Quantity: 1 available
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: very good. Very Good Copy. Customer Service Guaranteed. Seller Inventory # think_very_1935879510
Quantity: 1 available
Seller: GoldBooks, Denver, CO, U.S.A.
Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1935879510
Quantity: 1 available
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1935879510
Quantity: 1 available
Seller: Wizard Books, Long Beach, CA, U.S.A.
Paperback. Condition: new. New. Seller Inventory # Wizard1935879510
Quantity: 1 available
Seller: Wizard Books, Long Beach, CA, U.S.A.
Paperback. Condition: very good. Used. Seller Inventory # GoodWizard1935879510
Quantity: 1 available
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Paperback. Condition: new. Brand New Copy. Seller Inventory # BBB_new1935879510
Quantity: 1 available