This is the inspiring story of an unassuming hero. For more than twenty years, Green Mountain Coffee Roasters' Rick Peyser has worked persistently with Green Mountain and the global coffee industry to lead an industry toward sustainability and to ameliorate food scarcity in rural coffee farming communities.
In addition to the publisher's contribution, all of the authors net profits from the sale of this book will be donated to the non-profit organization Food 4 Farmers.
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RICK PEYSER is Director of Social Advocacy and Coffee Community Outreach for Green Mountain Coffee Roasters where he has worked for over 21 years. BILL MARES is a writer and commentator for Vermont Public Radio.
"Rick is a remarkable, gentle, and selfless man. I've learned more from him about the social and environmental impact of organic Fair Trade coffee than from anyone else." (Nell Newman, co-founder of Newman's Own Organics)
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