Reality Marketing Revolution: The Entrepreneur's Guide To Transforming Your Business By Building A Marketing Machine - Hardcover

Mike Lieberman; Eric Keiles

Hardcover

ISBN 10: 1937110117 ISBN 13: 9781937110116

Publisher: Emerald Book Company, 2011

Synopsis

A revolution occurs when a critical mass of people challenge a common belief they have been told to accept as true. During the American Revolution, the new thinking was that our country should be free from the tyranny of the British Empire so its citizens could pursue their personal goals and dreams.

Some things never change, especially when it comes to revolutions... For decades business owners, entrepreneurs and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV and billboards no longer fits the new reality. So the time is ripe for a Reality Marketing Revolution -- one that ''rages against the machine'' and teaches small- and medium-sized business owners to create new marketing models to better promote themselves.

The Reality Marketing Revolution will provide innovative marketing strategies and tactics to realistically meet the budgets and goals of your small- or medium-sized business. This book will reveal how you can slash your expenses and increase the response to your marketing, all the while generating more opportunities and accelerating growth and profits. Along with explaining how to identify, recognize and address customers' pains, it will guide you in making your company stand out from the rest of the herd and in structuring a Marketing Machine(TM) that will churn out sales. You'll also learn how to use the Internet to its ultimate marketing advantage and build an effective information pipeline.

Are you ready for the revolution? If so, this book gives you the tools to compete -- and win -- in today's tough-minded business world. You'll market your company in an efficient, effective and profitable way and reap the work-life balance that can make entrepreneurship so rewarding, both financially and personally.

About this title

About the Author

Founder and Chief Marketing Officer of Square 2 Marketing, Eric Keiles has the chance to help entrepreneurs build the kinds of companies they dreamed about when they first started their businesses. His mission is to teach business owners, marketers and entrepreneurs a better way to drive sales opportunities and stop worrying about the source of their next sale. A frequent public speaker and marketing writer, Eric spreads the word by editing Square 2 Marketing's weekly email newsletter and producing the weekly ''Video Marketing Minutes''. Eric advises many entrepreneurial and business groups among his numerous professional affiliations.

Founder and President of Square 2 Marketing, Mike Lieberman is passionate about helping entrepreneurs turn their stale businesses into remarkable businesses that people talk about. For over 10 years, Mike has been working hand in hand with business owners helping them create strategic marketing plans, compelling marketing messages, and innovative marketing tactics that drive revenue. More importantly, he is diligent about pushing them to think differently so that their clients, customers, prospects, partners and friends spread the word about their businesses. Mike is the author of the popular Remarkablog, a guest blogger for a number of marketing-oritented blogs, a frequent public speaker on the topic of Reality Marketing and regularly quoted in the media.

Edition details

• Publisher: Emerald Book Company
• Publication date: 2011
• Language: English
• ISBN 10: 1937110117
• ISBN 13: 9781937110116
• Binding: Hardcover
• Edition number: 2
• Number of pages: 192