Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism

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9781937290061: Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism
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Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.


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About the Author:

Theresa Cramer is the editor of EContent magazine. She is a 10-year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

Review:

"Resistance may be futile as so-called 'digital natives' set trends and increase their purchasing power, but this good-natured book makes the pill a tad more palatable. After all, Cramer cautions publishers, 'If you’re still resisting custom content, you’re already years behind your customers.'” —Kirkus Reviews

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Book Description Information Today, 2016. Paperback. Condition: New. Language: English . Brand New Book. Marketers and brands are eager to cash in on the content marketing craze, but as EContent s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide it s engaging and perceptive. Seller Inventory # AAC9781937290061

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Book Description Information Today, 2016. Paperback. Condition: New. Language: English . Brand New Book. Marketers and brands are eager to cash in on the content marketing craze, but as EContent s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide it s engaging and perceptive. Seller Inventory # AAC9781937290061

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Book Description Information Today, Inc. Paperback. Condition: New. 256 pages. Marketers and brands are eager to cash in on the content marketing craze, but as EContents Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90 of B2C marketers now have content marketing programs, just 34 rank their efforts to date as effective. In this book, Cramers savvy guidancedrawn largely from incisive profiles and interviews with successful content marketersdemystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guideits engaging, perceptive, and our editors pick as this years must-read business title for anyone who is determined to make it in content marketing and thrive in the Age of Brand Journalism. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781937290061

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